AdLocal Enters America’s Mobile Ad Market

If you’ve never heard of AdLocal don’t feel bad, the only way you most likely would have heard of them would be if you visited the nation of Japan. However it is only a matter of time until you start to know them very well since they announced that they are entering the US market for the first time. Serkan Tota, from MobileCrunch, had this to say about the location based ad market, “Mobile advertising is poised to become a huge growth area, with research firm Kelsey Group seeing the market grow from just $160 million in 2008 to $3.1 billion in 2013. eMarketer projects mobile advertising spending in the US will balloon from $648 million in 2008 to over $3.3 billion in 2013. While some believe search will account for the biggest chunk of the market, others expect geo-aware advertising, another way of bringing “relevant” ads to users, to have a bright future, too. This is where AdLocal, a location-based, self-service mobile ad platform that (re-)launched yesterday, comes in.”

So how does AdLocal plan to enter the market in the US? Here is the appeal:

• Attract new customers to your business. Adlocal uses innovative location based technology to help you communicate to customers anywhere and anytime you choose. Our nationwide network of publishers guarantees that your message will be seen by the people who matter.
• Advertise with industry leading precision. Adlocal can deliver your message to specific audiences with as much precision as you choose. Want to advertise to a local university or school? We’ve got you covered. Setting up a citywide campaign directing people to your new location? No problem. With Adlocal, setting up a successful advertising campaign is as simple as knowing where your customers are.
• Choose your own price and only pay for what you use. Your ad may be viewed an unlimited number of times at no charge, you only pay when customers show genuine interest in your product or service by clicking on your ad. Unlike other mobile ad services, Adlocal allows you to prioritize customers in the areas most important to your business, saving you money and connecting you to the right customers in a friendly unintrusive manner.