First Android App for Used Vehicle Market Launches

The Android OS is becoming more and more enterprise friendly as the operating system continues to evolve. Illustrating this fact is the automotive dealer market.

Just this past week, DealerTrack has announced that its DealerTrack Mobile AAX solution is now available for use on smartphones using the Android 2.0 operating system. Dealers now have additional choices as they increasingly harness the power of mobile technologies to achieve much faster and more accurate vehicle appraisals.

The DealerTrack Mobile AAX solution is powered and delivered by Laser Appraiser, LLC, the industry’s leading wireless automotive valuation system. In early 2010, DealerTrack began offering the Mobile AAX iPhone application and the Opticon Windows Handheld as a stand-alone subscription or as an integrated solution with DealerTrack AAX. With the addition of the Android application, Dealers nationwide can now extend the core functionality of the DealerTrack AAX used vehicle inventory management solution to a dedicated handheld device, the iPhone, or Android-powered devices such as the DROID by Motorola and the DROID Incredible by HTC through multiple wireless carriers.

“As dealers increasingly strive to increase their efficiency, DealerTrack continues to innovate and deliver cutting-edge technologies,” said Bridget Townsend, general manager of DealerTrack AAX. “Dealers can now run DealerTrack Mobile AAX on Android smartphones – one of the best-selling smartphone operating systems in the U.S. – and start realizing a range of benefits including easier and faster access to used-car valuations, wholesale auction Manheim Market Reports (MMR) as well as access to vehicle history and appraisal information right on the dealership lot or in the lanes at wholesale auctions.”