Will Bing Take Over Mobile Search

With mobile search growing at a rapid rate, it will be interesting to see if Google can keep their stranglehold on the entire search market share across all screens. One of the main reasons why they own the market right now is because they are the default search engine for the iPhone, however what would happen if Apple decided to change search partners?

Engadget reports, “According to a pair of persons familiar with the matter, Apple and Microsoft are discussing dropping Google as the default search engine on Apple’s somewhat popular handset — talks that have been underway for “weeks,” apparently. BW paints the move as further evidence of an escalating rivalry between Apple and Google. In fact, one BW source claims that, “Microsoft is now a pawn in that battle.” No doubt, the once cozy relationship has seemingly fractured with Google CEO Eric Schmidt vacating Apple’s board and Apple recently snapping up Lala and Quattro Wireless — acquisitions that some analysts see as defensive measures against a rapidly encroaching Google. Isn’t competition fun?”

All I hope is that Apple allows us to change search engines since I don’t plan on switching to Bing anytime soon.